Whether you’re doing product reviews or simply sending traffic to an affiliate page, here are 5 ways to capture attention and get your prospects seriously interested in purchasing the product you’re promoting…
1. Use screen captures. This might be of the vendor’s website, the product itself, the download page, etc. Anything that helps your reader to see themselves on the page and buying the product.
2. Use a benefit picture. Depending on the product, you might be able to find a photo that depicts a benefit of using the product. For example, if it’s an herbal supplement to provide energy, then a photo of a leaping, jumping or a somehow energized person may boost interest.
3. Use product pictures. If it’s a physical product, by all means use photos provided by the vendor or ones you’ve taken yourself. If it’s a digital product, only show the e-cover or product images if they look highly professional.
4. Show the data. Are there tables or charts on the sales page that present a good case? You might place one of these in your write up or your review.
5. Make a video. This is perhaps the best one of all – make a short video of you USING the product. If it’s a physical product, show it off and if possible use it in front of the camera. If it’s a digital product, take screen captures of you using it.
Small things make a difference, and product images sell. Try a few of these conversion boosters in your next affiliate promotion and I bet you’ll make more sales for your efforts.