There is a school of thought that says when you are choosing a niche, find something small and highly targeted. And that can be great if you end up being the big fish in a little pond. But if another big fish comes along in that same pond – or worse yet, a whole school of big fish – then you’re in trouble.
So here’s a thought – why not be a little fish in a big pond, but do it in such a way that you stand out like a neon red fish in a school of gray boring fish?
Let’s say you want to write a marketing blog – guess what? There are a million marketing blogs (or more) and the field is darn crowded. That’s the bad news. The good news is there are plenty of people who want to read about marketing every day – you just have to stand out from the crowd so they can find you.
So maybe instead of your niche being, “Great Marketing Ideas!” Or “Super Swell Marketing Tips!” your niche could be, “Marketing for Chiropractors Who Hate Marketing.” Or perhaps, “Marketing For Cookbook Authors.” See what’s happening? You’re in a HUGE niche, but you’ve carved it down to a very specific group within that niche.
Now that’s good, but it’s still not great. After all, they’re likely to visit you, but will they remember you? Will they race to open your email each time you send them something? Maybe. Maybe not. So what we need to do is kick it up another notch.
And this is where you get weird, my friend. Don’t worry – secretly we are ALL weird. Being “weird” simply means being “different” than the crowd. And online, that’s a really, really good thing.
Mind you, this advice goes for websites and products as well as blogs. Take this idea for example…
This famed website was exclusively dedicated to 3 things: Tom Selleck, Waterfalls and Sandwiches. You’ll be surprised at all the different ways those 3 things can come together.
HA! Okay, I admit, I was having a little fun with you there. While that is an ACTUAL WEBSITE, it’s best used as an illustration of perhaps taking “weird” just a bit too far.
We simply want to go one step further to make our brand sticky in the minds of our visitors. You can do that with a memorable URL, such as EatMyFrog.com.
Seriously, are you likely to forget “Eat My Frog dot com?” Not likely.
Another technique to set you apart and make yourself memorable is by adding some personality to your name.
And it’s easy to do – just give yourself a nickname. Is this weird? I hope so – after all, that is what we’re going for. Remember, “weird” = memorable.
Here are ideas for nicknames – take something about yourself, be it a past profession, a hobby, a physical feature, a personality quirk or whatever, and give yourself a name centered around that. Some examples:
Farming could be “Farm Girl” Truck driving – “The Mad Truck Driver” Ex Military – “Soldier Sue” or “Sailor Sam.” Physical features – “The Redhead” Hobbies – “Ski Fanatic” Foods You Love – “Tony Bagels”
Better still, nickname yourself after your Expertise. For example:
Mr. Googlehead for an SEO expert. Now when they get an email from “The Redhead” or “Mr. Googlehead,” they’re going to remember you, which means they are much more likely to open and read your email.
Now not only is your niche properly carved down to make you an important little fish in a big pond – you’re also a more MEMORABLE fish. Think it’s silly? Really, it’s just good marketing sense. You’re branding yourself to make yourself memorable – and memorable is good!