Which would you rather do – spend two hours thinking of a great blog post idea, researching that idea, writing the post and finally editing the post… or dashing off a video post in less than half the time?
Heck, let’s be honest: If you’ve got a good idea and the ideas are flowing, you can dash off a video post in the same time it takes to make the recording. Post it to your blog, and you’re done.
No wonder why so many bloggers are turning to video.
Problem is, video is not the holy grail of blogging. In fact, if taken too far it can actually lead to the downfall of your blog (notice the crickets chirping, the tumble weeds, err, tumbling, etc.)
Here are five tips for using video on your blog without totally alienating your readers or camouflaging yourself from the search engines. Or more specifically, five reasons NOT to use video exclusively.
Video is no substitute for the written word (sorry!) Users don’t just want video. Visitors want a clear idea of what they’re about to see before they hit that play button. Not to mention the fact that many of your viewers aren’t at their computer, they’re mobile users who may or may not have a speedy connection. If they can at least read your story and then decide if your video is worth downloading, you have a better shot at capturing and holding their attention.