2Naming Your Product
A product’s name can often make the difference between best seller, and total dud.
Here’s some tips to help you choose a name for your new product that tilts the odds of success in the marketplace in your favor.
Make it memorable – Can someone recall the name 30 minutes after hearing it? If not, you might be picking a name that’s too generic. Something that paints a visual picture works the best.
Make it meaningful – Can someone look at the name and have a good idea of what the product does? If so, you might have a winner.
Be open – Just because you don’t immediately love a name doesn’t mean it isn’t the right one.
Say it out loud – Is it a name that people like to say out loud? If so, that can only help your viral marketing.