3Maximize Sales By Discovering Your Buyer's Secrets
Like it or not, the balance of power in the marketplace has shifted from sellers to buyers. Buyers have more information at their fingertips and more choices available than ever before. And because of this, if you don’t have a good understanding of your customers then your marketing is going to be akin to throwing mud against the wall in the hopes that something, somewhere sticks.
The trick to knowing your customers? It’s as simple – and as difficult – as turning halfway around so that rather than viewing your business through your eyes, you’re now looking at it through your customers’ eyes.
The more attuned you are to seeing your business through your customers’ eyes, the more successful you will become. Here then are steps you can take to make this transition…
Ask yourself, “What do your customers need?” What is the customer trying to accomplish and how are you going to help them accomplish it? What’s the result they’re looking for, and why are they going to contact you to get that result?
Understand the context in which they’re seeing your marketing message. Are they getting input from friends and family? From experts? What websites are they visiting? What kinds of offers are they exposed to?
What’s important to your customer? What is your buyer thinking, feeling, doing and saying?
What’s your customers fears? What kind of pain are they in? What keeps them up at night?