3Increase Your Click Thoughts
You spend an hour writing a great email and no one clicks the link. Or you create an ad of some sort (banner, Adwords, blurb for your website, etc.) and no one clicks. Now what?
Here are 13 ways to make your ads and your emails generate more click throughs…
1. Ask for the click. Tell the reader to “click here to continue” or “click here to get the details.”
2. Offer something for free on the other side. If they know they’re going to get useful information for free, rather than simply hitting a sales letter, they’re more likely to click. (You can, of course, include great info right inside your sales letter.)
3. Make it easy to visualize what they’ll see. When someone goes into a restaurant for the very first time, they may experience a bit of trepidation because they don’t know what to expect. But when they’ve been there before, they’re much more comfortable because they already know what they’ll see, what the place is like and so forth.
Ads and emails act as the doorways to your restaurant, or in this case the page you want your prospects to go to. The more you can help them visualize what’s on the other side of that door and look forward to experiencing it, the more likely they are to click your link.
4. Describe what’s on the other side of the click. ‘Blind clicks’ (those ads that don’t give you a clue what’s on the other side of the click) don’t do as well as ads and emails that make it quite clear what the reader can expect on the next page.
5. Display a picture of the benefit of clicking.